Watch Power of the PSA
The Power of the PSA or How To Change the World in 30 Seconds is a documentary about USC-MISC’s partnership with CBS2/KCAL9 to create PSAs “Collateral Damage,” “Help a Soldier Heal,” and “Internet Safety (Post and Text Responsibly).”
When USC-MISC founder, Michael Taylor, wanted to educate audiences about the impact that public service announcements have on society and our culture, he contacted CBS2 General Manager, Steven Mauldin. USC-MISC formed a unique partnership with CBS, who agreed to sponsor “The Power of the PSA or How To Change the World in 30 Seconds,” the resulting documentary that surveys PSAs’ influences from its birthing stages in media to the present day. As part of the CBS project, Michael Taylor selected three MFA filmmakers from Taylor’s “Making Media for Social Change” class, to write and direct PSAs for a social issue of their choice. The class teaches students how to apply research, techniques of mass communication, persuasion, entertainment-education, social cognition and methods of evaluation into entertaining films that have real world impact.
You may also enjoy all of the 30-second PSAs created for the USC-MISC/CBS2KCAL9 project!
Emmy Award winning, The Power of the PSA or How To Change the World in 30 Seconds is a documentary about USC-MISC’s partnership with CBS2/KCAL9 to create PSAs “Collateral Damage,” “Help a Soldier Heal,” and “Internet Safety.”
Parent’s illusion of safety and privacy is changed forever by access to the Internet and social media. A reminder about parental guidance and personal responsibility on the Internet. "Post and Text Responsibly" was directed by John Berardo to spread the message of NetSmartz.
A distraught grandmother (Alfre Woodard) addresses the perpetrator of her nine-year old grandson’s murder. A message from families destroyed by senseless urban violence to those who threaten the community. "Collateral Damage" was directed by Ryan Lipscomb to spread the message of Women Against Gun Violence.
Home but not yet safe from psychic injury, a veteran of combat struggles to return to life after war. "Help a Soldier Heal" was directed by Maury Shessel to spread the message from Operation Gratitude of understanding this issue and help for combat veterans with PTSD