Power of the PSA

Watch Power of the PSA

The Power of the PSA or How To Change the World in 30 Seconds is a documentary about USC-MISC’s partnership with CBS2/KCAL9 to create PSAs “Collateral Damage,” “Help a Soldier Heal,” and “Internet Safety (Post and Text Responsibly).”

When USC-MISC founder, Michael Taylor, wanted to educate audiences about the impact that public service announcements have on society and our culture, he contacted CBS2 General Manager, Steven Mauldin. USC-MISC formed a unique partnership with CBS, who agreed to sponsor “The Power of the PSA or How To Change the World in 30 Seconds,” the resulting documentary that surveys PSAs’ influences from its birthing stages in media to the present day. As part of the CBS project, Michael Taylor selected three MFA filmmakers from Taylor’s “Making Media for Social Change” class, to write and direct PSAs for a social issue of their choice. The class teaches students how to apply research, techniques of mass communication, persuasion, entertainment-education, social cognition and methods of evaluation into entertaining films that have real world impact. 

You may also enjoy all of the 30-second PSAs created for the USC-MISC/CBS2KCAL9 project!