USC-MISC Filmmakers Attend LA Area Emmys as “Power of the PSA” is Nominated for 3 Awards
LOS ANGELES – At the 66th Los Angeles Area Emmys, the Television Academy celebrates broadcast achievements produced, financed and controlled by the Los Angeles television stations or cable television systems.
The list of nominations includes “Power of the PSA or how to change the world in 30 seconds,” a short documentary that surveys the impact of Public Service Announcements on social behavior throughout history, and is nominated in the Education category.
“Power of the PSA,” is a collaboration between the USC Media Institute for Social Change, who directed the piece, and CBS2/KCAL9, who agreed to sponsor and air the short in June 2013.
The segment also demonstrates the process of creating an impactful PSA. USC-MISC founder, Michael Taylor selected three MFA film students from his class, “Making Media for Social Change,” at the USC School of Cinematic Arts, to write and direct PSAs pertaining to a social issue of their choice.
Two of those USC School of Cinematic Arts student directed PSAs, John Berardo’s “Post and Text Responsibly,” and Maury Shessel’s “Help A Soldier Heal,” were also nominated by the Television Academy for achievement in Public Service Announcements.
Ryan Lipscomb, who directed the third PSA starring Alfre Woodard, will join Berardo and Shessel to represent USC-MISC for “Power of PSA” when they attend the ceremony at the Leonard H. Goldenson Theatre in the NoHo Arts District on July 26, 2014.
The awards will also be streamed online at Emmys.com/LosAngeles.
USC Media Institute for Social Change is a nonprofit organization of industry professionals who use cinema to create an awareness of social issues and inspire positive actions throughout the world. With a mission to support emerging media makers who weave pro-social messaging into their stories, USCMISC is changing the world one film at a time www.USCMISC.org
Media Contact: Sean Bowman, Communications (E) Bowman@uscmisc.org
The 3 Nominated Projects