Message from the USC Media Institute for Social Change

“Power of the PSA” wins LA Emmy for Education, “Help a Soldier Heal” wins Public Service Announcement

Power of the PSA” wins LA Emmy for Education. Manson Luc accepts on behalf of USC-MISC and CBS2/KCAL9. (Also on stage: left to right) Anne Popolizio, USC-MISC's John Berardo, USC-MISC's Maury Shessel, Garry Ashton, Marlo Bluford and Otto Peterson (photo cred: Invision Agency)

Power of the PSA” wins LA Emmy for Education. Manson Luc accepts on behalf of USC-MISC and CBS2/KCAL9. (Also on stage: left to right) Anne Popolizio, USC-MISC's John Berardo, USC-MISC's Maury Shessel, Garry Ashton, Marlo Bluford and Otto Peterson (photo cred: Invision Agency)

LOS ANGELES- Entertainment media has a profound impact on individual knowledge, behavior and society in general. The USC Media Institute for Social Change (USC-MISC) is a nonprofit organization made up of industry professionals at SCA who create entertainment media with impactful social messages.

At last week’s LA Emmys, USC-MISC’s collaboration with CBS2/KCAL9 to create “Power of the PSA” took home two golden statues. “Power of the PSA” won for Education and SCA student-directed “Help A Soldier Heal” won in the Public Service Announcement category.


“The Television Academy’s recognition of our work with CBS2 confirms that, if executed well, these kinds of stories do have the power to bring attention to world problems,” says USC-MISC founder Michael Taylor. “As filmmakers we have an opportunity, and perhaps even a responsibility, to use that impact for the greater good.”


USC-MISC student directors and CBS2/KCAL9 producers pose with their golden statuettes (back row, left-right) Eric Talesnick, USC-MISC's Maury Shessel, Anne Popolizio, Garry Ashton, Mansan Luc, Michael Maas (bottom row, left to right) Marlo Bluford, Otto Peterson, USC-MISC's John Berardo (photo cred: Invision Agency)

USC-MISC student directors and CBS2/KCAL9 producers pose with their golden statuettes (back row, left-right) Eric Talesnick, USC-MISC's Maury Shessel, Anne Popolizio, Garry Ashton, Mansan Luc, Michael Maas (bottom row, left to right) Marlo Bluford, Otto Peterson, USC-MISC's John Berardo (photo cred: Invision Agency)

Currently, USC-MISC is working with Viterbi School of Engineering and TESLA Foundation to support their efforts establishing regulations for camera drones, developing a project with Save the Children to raise awareness about the importance of early childhood education for America’s future, and has joined forces with MY HERO Project to host the 10th Annual MY HERO International Film Festival on November 22nd.


MY HERO International Film Festival celebrates films that make a difference, honors storytellers who have become powerful heroes themselves and offers prizes for a wide variety of socially conscious categories. USC-MISC and MY HERO Project are accepting submissions until Sept. 1.


For information about USC-MISC’s current projects, opportunities to work with the Media Institute and submissions for MY HERO International Film Festival, please visit www.USCMISC.org or email info@uscmisc.org.


The USC Media Institute for Social Change is a nonprofit organization of industry professionals at SCA who use cinema to create an awareness of social issues and inspire positive actions throughout the world. With a mission to support emerging media makers who weave pro-social messaging into their stories, USC-MISC seeks to change the world one film at a time.